Groop Skool: Weekend Web Workshops

Day 1:

We start this jam packed first day by getting to know your goals and what you want to get out of the workshop. After introducing you to our user experience process and our workbooks we begin our core workshop modules. These combine short visual explanations and lively group exercises.

8:30 - 9:30 Coffee, Juice and Bagels 
9:30 - 10:00 What is Brand Driven User Experience?
10:00 - 10:30 Brand Attributes Group Exercise 

10:30 - 11:00 Brand Attributes Exercise with a Partner
11:00 - 11:15 Break
11:15 -  12:30 Site Goals 

12:30 - 1:30 Break for Lunch at Nearby restaurants  

1:30 - 2:00 Goal Prioritization Group Excercise
2:00 - 2:15 Goal Prioritization Exercise with a Partner
2:15 - 3:00 Why User Driven Design?
3:00 - 3:15 Break 
3:15 - 3:45 User Definition Group Excersise
3:45 - 4:15 User Definition Exercise on your own
4:15: - 4:45 Creating User Stories (Video Examples)  
4:45 - 5:00 Daily Wrap up Exercise 

6:00 - 7:00 Beers at Bar 107 (Optional) 

Day one sessions wil be taught by Jose Caballer and Coached by Julie Zwissler and Julie Glassman 

Day 2: 

8:30 - 9:30 Coffee, Juice and Bagels 
9:30 - 10:00 Feature Definition From User Stories
10:00 - 10:30 Feature Definition Group Exercise 
10:30 - 11:00 Introduction to Feature Prioritization
11:00 - 11:15 Break
11:15 -  12:30 Feature Prioritization Group Exercise  

12:30 - 1:30 Trip to Central Market for Tacos (Veggie Tacos Too)  

1:30 - 2:00 Creating a Site Map
2:00 - 2:15 Sitemap Individual Exercise (Coached) 
2:15 - 3:00 Sitemap Group Reviews 
3:00 - 3:15 Break 
3:15 - 3:45 Creating Schematics / Wireframes 
3:45 - 4:15 Wireframes Individual Exercise (Coached) 
4:15: - 5:00 Workshop Wrap. Lessons Learned Shared. 

Day two sessions will be taught by Jose Caballer and Barrett Morse 

Whether you are a entrepreneur, an executive or a student you are going to walk away with valuable and practical tools that you can apply to your online business, your company or to getting a job in the digital space.

What People Are Saying About Groop Skool Events:
 

"Jose is one of the few people in our industry whose expertise crosses from creative to digital strategy to product development. His understanding of each made him invaluable for me in building Razorfish. I am excited that he is sharing this expertise with the media and entertainment community in Los Angeles. You are in for a rare treat."     

- Jeff Dachis, CEO of The Dachis Group, Co-Founder of Razorfish

"I think this is a great way to bring professionals all under one roof and discuss the digital world, great job!" - Miguel Qurarte

"Great speeches, great people, great food and I learned a lot + fun atmosphere"

- Mike Flynn, Opportunity Green

"I loved the collaborative learning environment!" - Jena Anoret, Ideation
 

For student & AIGA member discounts, scholarship programs or other questions please contact Wesley at skool@thegroop.net

*filming may take place at this event